"Beauty in things exists in the mind which contemplates them." - David Hume
A Brief History of rubbermustard
Various Command Centres: 2002-Present
rubbermustard command centre, 465 queent st east, toronto, 2002-2005
rubbermustard command centre, 51 wolseley st, toronto, 2008-2010
current command centre, toronto, 2010-present
The Beginnings, 2002-2005
Incorporated October 28, 2002.
First office nested in Strada Communications, Toronto.
First client Chuck Mitchell, Bell Conferencing, internal sales program logo design.
Mott's Clamato Caeser signs up as client: reatail POS, gift pack packaging, on-premise marketing collateral.
Canadian Brass signs on as client: website redesign, print advertising, CD package design, DVD package design, marketing services.
Enter the Picture Productions hires us: website design, brand identity, show posters design, DVD package design.
Websites created for: Strada Communications, John James Wood Photography, and Varsity Blues Football.
Transition Beyond Design, 2005-2008
Contract services through the Ryan Partnership: program management for Dell / Ford promotion, ideation session support.
Strategic marketing services contract with The Hive Strategic Marketing helping shape new company (Live Nation) brand, identity and strategic direction.
Office shifted to within The Hive, Toronto with frequent trips to Los Angeles working out of Live Nation office.
New Directions, 2008-2011
New studio office on Wolseley Avenue, Toronto
Direct strategic marketing services contract with Live Nation in Beverly Hills
Focus shifted to analysis, planning, program development.
Botany Bay Estate Perennials signs up: brand identity design, website design and management, catalogue design, business card design, email marketing design and management, trade show sign design.
Whaley Estate Litigation signs on: website redesign and management, blog design and management, advertising design, photography, email marketing design and management.
Growth, 2012-Future
New virtual office in Summerhill area, Toronto.
New rubbermustard.com website and 'Daily Mustard' blog.
Continued work with Whaley Estate Litigation, Live Nation and Ticketmaster.
Poised for growth and new clients.
